A2. Outline for Conducting a Neighborhood Market Analysis (To be Produced in House)

Economic Conditions
Be consistent! Collect data that compares conditions in your County and/or City and Target Neighborhood.

DATA (What to get)	SOURCES (Where to find it)
Overall health of the economy: new investment activity trends impacting jobs, real estate values and quality of life job retention	Federal Reserve Bank Chamber of Commerce Real Estate Brokers
Unemployment rates: distribution by age, gender & education level	State Labor Department Local Newspaper
Employment: average wage types of jobs distribution of incomes	County/City Economic Dev. Dept. Census
Listing of large employers: growth or decline in industry number of people employed per employer	Chamber of Commerce
Commercial Climate: availability & proximity of local supermarkets, retail & banking services	Federal Reserve Bank Better Business Bureau
Impact of Welfare Reform	County Social Services

Demographics
Who lives in your community?

DATA (What to get)	SOURCES (Where to find it)
Range of incomes: Very low, low, moderate	Census U.S. Dept. of Housing & Urban Dev. (HUD) City Planning Dept.
Number of People with Government Assistance	County Social Services Census
Age Distribution of the Populace	County Social Services City/County Economic Dev. Dept. Census
Households Size and Types (e.g. single head of household)	County Social Services City/County Economic Dev. Dept. Census
Ethnicity Distribution	County Social Services Census
Education Levels	County Social Services City/County Economic Dev. Dept. Census

Real Estate and Housing Market
Define your market and service area in terms of County and/or City and Neighborhood.

DATA (What to get)	SOURCES (Where to find it)
Housing types: number & percentage single-family number & percentage rental	Realtor's Multiple Listing Service City Planning Dept.
Age, quality & prevailing residential structure types	City Planning Dept.
Sale prices for 1, 2, 3 & 4 bedroom houses and/or condos	Realtor's Multiple Listing Service Local Newspaper
Sales Climate number & type of properties for sale average number of days on market number condemned & foreclosed	Realtor's Multiple Listing Service City Planning Dept.
Vacancy rates	City Planning Department
Number of vacant & dilapidated properties	City Housing & Community Dev. Dept.
Rental Climate: size of available units rental prices availability & affordability wait lists for assisted living number of units dedicated for elderly & handicapped	Realtor's Multiple Listing Service Local Real Estate Management Companies
Development Trends: number of new construction & rehab units being produced	Private & Non Profit Developers City Housing & Community Dev. Dept.

Competition and Comparables
Who else does what you do? How do they do it?

DATA (What to get)	SOURCES (Where to find it)
What is the climate regarding competition for funding and customers in affordable housing?	Elected Officials City Housing Staff Other Community Developers

Neighborhood Conditions
What is in the neighborhood? What are the health and safety issues? Where are services?

DATA (What to get)	SOURCES (Where to find it)
Safety Issues & Crime Rates	Captain of Police District Neighborhood Watch Groups
Education: number, type & location of public and private schools graduation & drop-out rates teacher/student ratios	Board of Education
Environmental: existing and/or potential environmental hazards: trash dumps, brownfields, pollutants & nearby industry	Environmental Protection Agency
Physical Conditions: physical boundaries & proximity to highways, waterways, industrial areas public transportation parks & playgrounds public improvements: sidewalks, street lighting & parking	Local Maps Streets Department County Engineer
Social Organizations: churches, community services, recreational services, hospitals	Local Publications and Newspapers

Local Government and Political Climate
What is the climate for Community Development?

DATA (What to get)	SOURCES (Where to find it)
What are the funding priorities of your local government? Community Development Block Grants HOME Other locally generated funds Review consolidated plan	Elected Officials City Housing Staff Other Developers
Who are the elected officials who approve funding of your projects? Provide names and phone numbers	City Hall Internet
Who are the key city staff with whom you must develop alliances? Provide names and phone numbers	City Dev. Dept. Zoning, Building, Inspection Staff
Physical Conditions: physical boundaries & proximity to highways, waterways, industrial areas public transportation parks & playgrounds public improvements: sidewalks, street lighting & parking	Local Maps Streets Department County Engineer
How the project enhances and/or supports most recent consolidated housing plan	Community Development Department

Next: A3. Scope of Services for a Professional Neighborhood Market Analysis

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